# Category Archives for "Trademark & Branding"

## [When Your Trademark Specimen Doesn’t Show Use: How to Fix this Common Mistake](/content/trademark-specimen/index.html)

Avoid making the common mistake of submitting the wrong or incorrect specimen in your application for trademark registration. It’s easy to get it right.

## [How To Register a Trademark: Clearance Searches](/content/register-trademark-clearance/index.html)

It takes three steps to register a trademark: file the application; pay the fee; and wait eight to ten months with fingers crossed until the registration certificate arrives in the mail.

## [Trademarks for Creative Professionals](/content/understanding-trademarks/index.html)

Trademarks help customers find you in the crowd. It’s an integral part of your brand, the promise you make to your customers. A good trademark is a powerful business asset. This is how they work.

## [Trademark Registration Costs and Timeline](/content/trademark-registration-costs-and-timeline/index.html)

Trademark registration may not be the first thing you want to spend your money on, but plan for it in your budget. Successful businesses are built on branding.